New Album Out Now!
It's oddly satisfying to say that out loud and to write it down. The album Invite was finally out on May 7th, and it makes me so proud and happy! This process has finally come to it's goal, we have reached an important milestone on our journey. The plant we have nurtured is blooming. But it has not yet come to it's full fruition and there's still much to be done to realize it's full potential and to make it heard by as many ears as possible.
Promotion and live shows, that is, but unfortunately we can only start planning for live shows here in Finland, and that's a big maybe too. All depends on how the summer will turn out. But we'll start planning and booking as much as we can! Hopefully it will work out and we can play somewhere, that's all I can say. When the borders open in Europe, it's time to start planning for that too...
Promotion has been going on before and after release, most of all in Germany. I'm glad, really glad, that there is the boost from the record label. And I mean it's a big help! So far there's been several interviews, including Sonic Seducer, Imperiumi, and NEGAtief. Thank you for all of them, for including us in their releases!
You can find Sonic Seducer May issue in here:
And Imperiumi in here:
What has kind surprised me with the interviews especially, is the interest in the cover art. I didn't really expect that, but it has been quite pleasant as a creator to explain the origins of the art. The phenomenon which usually happens when you release art/music is that the audience makes connections and assumptions about it that you didn't have in mind originally, and didn't expect, but when brought to your attention, you see your creations in a new light. Like when you're compared to a band you didn't have in mind, for example. To me it's refreshing and interesting. Of course the audience could interpret your art in a way that frustrates you, not like you intended. Eldritch comes to mind, somehow. But once the music is out, it's not in your full control anymore. I remain interested and eager to see what people will finally make out of Invite.
There's also been radioplay in various German underground music channels, like I mentioned in the previous post. The song they mostly played was Siouxsie on the Beach, which is also something I didn't expect in the sense that it's not our rockiest song. But, of course, I named it after Siouxsie, which in itself bares much cultural weight in the Goth scene, and it's perhaps our easiest song, most radio friendly, so to speak. Maybe relatable as well? On a metal based radio show perhaps a different song would work, like She Smiles? But yeah, it's been great to follow the shows and podcasts and to hear your song played!
Before the release date we also received our own copies from Germany, two hundred neatly packed Hateful Chains cd:s. They came to our local store which handles packages as well. Having only an approximate estimate what kind of space two hundred would take, we went with bikes. This is the result:
But we were able to get them safely to the secret location where we'll keep them buried under all the junk. Kidding, of course the purpose is to sell them. Mostly in connection of live-shows, but otherwise as well. There were several pre-orders form early birds already, and to pack them safely for posting we first had to get some padded envelopes. Luckily they came quite fast and the pre-orders have been sent. Thank you all for ordering!
I also found that there are several record stores in Finland that sell our album, so there's actually a quite good distribution in our area. For Europe I cannot tell for sure, really, but with a quick googling I found a German and an Italian store that sell it. In Finland you can find our album at least in Levykauppa Äx.
So it seems our little debut album has had a nice covering around Europe among alternative music magazines, radios etc. And now you can find the album in multiple places. So, go and get it!
Love, Flora
